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Understanding Google Ad Manager 360 (Complete Guide)

Google Ad Manager 360, sometimes known as GAM 360, is one of the most sophisticated ad management solutions accessible to publishers. This platform manages and distributes advertisements across online, mobile, and app inventory. It combines resources from DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX) to provide services to the advertising industry’s sell-side and buy-side.

What’s Special About GAM 360?

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GAM 360 goes beyond Google Ad Manager’s free edition by providing additional tools for publishers with high monthly impressions. This commercial edition is intended for large-scale enterprise publishers with specialized ad operations, ad sales, and inventory management teams.

Monthly Impressions: What’s the Limit?

The monthly impression limit for GAM 360 varies by region. This is how it works:

– 90 million non-video ad impressions per month for the United States, Canada, Australia, and New Zealand.

– 200 million monthly impressions from non-video ad units for countries in Europe and Asia supported by Google.

– 150 million monthly impressions from non-video ad units + 800,000 monthly impressions from video ad units for all Google Ad Manager-enabled countries.

When a publisher reaches certain levels, a Google Account Manager contacts them to discuss the shift to GAM 360.

Google Ad Manager vs Google Ad Manager 360: What’s the Difference?

While Google Ad Manager interacts with Google Analytics, AdSense, and Ad Exchange to give end-to-end management, GAM 360 takes it a step further by providing more advanced capabilities such as audience segmentation, thorough reporting, and improved user management.

Key Advantages of GAM 360

1. Detailed Visual Reporting

Reporting becomes more challenging when a publisher’s impression count grows. GAM 360 assists publishers in streamlining this process by connecting to Data Studio, which converts data into relevant reports and dashboards that are simple to read and distribute.

2. Better Audience Segmentation

The Audience Solution from GAM 360 enables publishers to segment their consumers based on numerous demographics. This allows publishers to categorize users based on their interests and allows advertisers to more effectively target certain audience groups.

3. Streamlined User Management

GAM 360’s “Teams” function allows publishers to build teams and provide user access permissions to entire groups, making user management more effective in huge organizations.

4. Advanced Video Ad Options

GAM 360 offers advanced video ad solutions such as audience measuring tools, dynamic video ad insertion, and the ability to establish video ad rules.


Google Ad Manager 360 has a plethora of capabilities that might be quite useful for large-scale publishers. It does, however, have high expectations for impressions and an in-depth understanding of the platform. If you’re having trouble getting started with GAM 360, consider contacting Google Support or a Google Certified Publishing Partner for assistance.

Frequently Asked Questions (FAQs)

Q1. What is Google Ad Manager Used for?

Google Ad Manager is an ad management product aimed at large publishers with a high volume of direct sales. It gives you fine-grained management over a variety of ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

Q2. What are the Benefits of Using Ads Manager?

With Facebook’s Ads Manager’s user-friendly features, you can effortlessly build up social media advertising campaigns. With a few clicks, mobile and desktop advertising may be broadcast on Facebook, Instagram, Audience Network, and Messenger.

Q3. Are Google Ads Necessary?

Google Ads are critical for businesses that want to target consumers who are looking for something specific. This platform makes certain that only visitors who are interested in your products or services are directed to your websites.