Hey, publishers!
Ad tech, minus the headache.
Friendly guides on header bidding, AdSense, Ad Manager and privacy — for publishers who’d rather grow revenue than decode acronyms.
People ask about: Prebid wrappers eCPM Attribution
-
This week’s must-read
Unlocking the AdTech Ecosystem: Meet the Players Powering Digital Advertising
The advertising technology (AdTech) ecosystem is very complex and always changing, making digital ads work all over the internet. This system has many different parts, each doing special jobs to…
Learn · video lessons
Ad tech in 60 seconds.
108 short videos in 12 series, from the basics to fixing AdSense. Pick a series and start at episode 1.
1:02Ep 1: Request, impression, viewable impressionAdTech 101
1:03Ep 1: One ad, 100 millisecondsLessons
1:07Ep 1: How Prebid.js runs an auctionHeader bidding
1:05Ep 1: AdSense vs Ad Manager vs AdXAd Manager
1:00Ep 1: Open auction, PMP, preferred deal, programmatic guaranteedDeals & supply
1:08Ep 1: Why ads slow pages, and what slow costs youSpeed & quality
1:06Ep 1: CMPs and the TC stringPrivacy & ID
1:10Ep 1: Instream vs outstream videoVideo & CTV
1:02News publishers: AI search, fewer clicks, and yieldPlaybooks
1:25OpenRTB started with block listsExplainers
1:20The Google ad tech ruling: what publishers actually getWhat changed
1:06Ep 1: RPM dropped overnight? Five checks before you panicAdSense clinic
Fresh off the press
-
Unleashing the Power of Dynamic Creative Optimization (DCO) in Digital Advertising
In the quick world of online ads, it is very important to be different from others to succeed. Advertisers use a strong…
-
Shedding Light on Digital Ads: The Crucial Role of Transparency in Programmatic Advertising
Programmatic advertising is a crucial innovation in the constantly changing field of digital marketing. It uses automation to buy and sell ad…
-
Mastering In-App Advertisements: Unlocking Engagement and Driving Success in the Mobile Era
In-app advertisements are a very important part of the mobile experience, changing how businesses talk to and engage with people. As more…
-
Understanding OTT and CTV Advertising: A Comprehensive Guide
In the digital age, advertising has evolved significantly. Among the most transformative changes in recent years are the rise of Over-The-Top (OTT)…
-
Unlocking the Power of Tailored Ads: How Personalized Advertising Can Transform Your Marketing Strategy
In today’s digital world, tailored ads have become a crucial component of effective advertising strategies. These ads are designed to match the…
-
In-Feed Ads: The Secret to Seamless, Engaging Advertising
In the ever-evolving world of digital marketing, in-feed ads have emerged as a prominent tool for advertisers looking to connect with their…
- All lessons →
Learn in 60s
Short vertical lessons. Tap to watch, swipe for the next.
1:16Prebid 10 and 11: what changed in your wrapperPrebid 10 and 11: what changed in your wrapper
1:04App developers: from AdMob alone to in-app biddingApp developers: from AdMob alone to in-app bidding
1:04CTV publishers: from one app to many buyersCTV publishers: from one app to many buyers
1:01Web gaming sites: rewarded and interstitial adsWeb gaming sites: rewarded and interstitial ads
1:05Finance publishers: high CPMs and strict brand safetyFinance publishers: high CPMs and strict brand safety
1:00Sports publishers: traffic spikes and live-event yieldSports publishers: traffic spikes and live-event yield
- 1:02News publishers: AI search, fewer clicks, and yield
News publishers: AI search, fewer clicks, and yield
1:10CoMP: getting paid when AI crawls your contentCoMP: getting paid when AI crawls your content
1:21Agentic ad protocols: ARTF and AAMPAgentic ad protocols: ARTF and AAMP
1:09The IAB spiders and bots listThe IAB spiders and bots list
-
Outsourced Ad Ops: How It Can Boost Your Advertising Efficiency and Save Costs
In today’s fast-paced digital world, advertising has become a cornerstone of business strategy. As companies strive to reach their target audiences effectively,…
-
AMPHTML Ads: Boost Your Ad Performance with Lightning-Fast Load Times
In the fast-paced world of digital advertising, speed and efficiency are crucial. This is where AMPHTML advertisements come into play. They are…
-
The Rise of Banner Video Ads: Engaging Audiences with Visual Storytelling
In the ever-evolving world of digital marketing, banner video ads have emerged as a powerful tool for brands to connect with their…
-
Boost Your Website’s Performance: Mastering the First Contentful Paint Score
In today’s digital landscape, the performance of a website is crucial for user experience and business success. One of the key metrics…
Ad Tech Academy New
Learn it by playing it.
5 one-minute games on how ads really get sold. New levels every week. No sign-up, just play.
Pick your rabbit hole
Five topics. Hundreds of answers. Zero gatekeeping.