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3 lessons

Ad tech explainers

The plumbing behind programmatic, told as short stories.

  1. 11:25OpenRTB started with block lists

    OpenRTB started with block lists

  2. 21:18Header bidding, in one story

    Header bidding, in one story

  3. 31:24Who actually handled this impression? (schain)

    Who actually handled this impression? (schain)