8 lessons
Deals, curation and the supply chain
PMPs, deal IDs, curation fees, SPO and ads.txt, from the publisher side.
- 1
1:00Ep 1: Open auction, PMP, preferred deal, programmatic guaranteedEp 1: Open auction, PMP, preferred deal, programmatic guaranteed
- 2
1:03Ep 2: Deal IDs: how a deal travels through the bid streamEp 2: Deal IDs: how a deal travels through the bid stream
- 3
1:07Ep 3: Why your deals underdeliverEp 3: Why your deals underdeliver
- 4
1:06Ep 4: Who takes the curation fee?Ep 4: Who takes the curation fee?
- 5
1:10Ep 5: SPO from the buyer’s sideEp 5: SPO from the buyer’s side
- 6
1:11Ep 6: ads.txt hygiene: OWNERDOMAIN and MANAGERDOMAINEp 6: ads.txt hygiene: OWNERDOMAIN and MANAGERDOMAIN
- 7
1:07Ep 7: Curated audiences: selling your first-party data signalsEp 7: Curated audiences: selling your first-party data signals
- 8
1:15Ep 8: The IAB Deals APIEp 8: The IAB Deals API