Ad tech, one level at a time.
Learn how programmatic advertising really works by playing it. One-minute games on ad calls, floor prices, header bidding, brand safety and ads.txt, built for publishers. New levels every week.
- 5 levels live
- About 5 minutes in total
- Free, no sign-up to play
This week’s levels
Play in order: each level builds on the last.
-
1
How an Ad Call Works
Every ad you see starts with the page asking for one. In about the time it takes to blink, the request travels…
Play -
2
Floor Prices
A floor price is the lowest bid a publisher will accept for an ad slot. In this puzzle a $1.90 bid is…
Play -
3
Header Bidding
With header bidding, several SSPs bid for an ad slot at the same time, but the wrapper only waits until its timeout.…
Play -
4
Brand Safety & Blocklists
This sports site has young readers and blocks gambling ads, but a betting ad is getting through. Re-route the pipes so only…
Play -
5
ads.txt & Authorized Sellers
A bid is flowing through a seller the publisher never listed in its ads.txt file. Buyers will reject that path. Re-route the…
Play -
6 Unlocks Wed, 18 Nov
More levels next week
New levels drop every week. Get an email the moment they’re live.
The leaderboard
Total of each player’s best score on every level.
- 1Jatin6,300
How scoring works
- Shooter levels: 100 points per hit, multiplied by your combo. Miss and the combo resets.
- Pipe puzzles: 1,000 points for the fewest moves, a little less for each extra move.
- Your best score on each level counts. Replay as often as you like.
- Add your name and email after a level to join the board. Only your name is shown.
How it works
Play a 1-minute level
Each level turns one ad tech concept into a quick game you can play on your phone.
Learn the concept
Every level comes with a plain-English explanation, key terms and further reading.
Climb the leaderboard
Save your score, beat your colleagues and come back each week for new levels.