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The Ad Tech Handbook

All 100 one-minute RediAds Learn lessons, turned into free PDF volumes you can read, print and share with your team.

  • 100 lessons in 12 volumes, one for each Learn series, from AdTech 101 to video, CTV and apps
  • Plain English, with one idea per lesson and simple worked examples
  • Practical, publisher-side topics, from ads.txt and floors to consent and page speed
  • Free to download, and handy for training new ad ops hires

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What’s inside

  1. 1
    AdTech 101 (part 1)Start here: the basic words and numbers of ad tech, from impressions and RPM to cookies and consent.6 lessons · PDF · 5.4 MB
  2. 2
    AdTech 101 (part 2)Start here: the basic words and numbers of ad tech, from impressions and RPM to cookies and consent.6 lessons · PDF · 5.8 MB
  3. 3
    Adtech lessonsHow the money moves, from the 100-millisecond auction and ads.txt to price floors and how many bidders is enough.5 lessons · PDF · 4.4 MB
  4. 4
    Header bidding, hands onHow Prebid, price buckets and line items actually work, written for publishers and junior ad ops.10 lessons · PDF · 9.2 MB
  5. 5
    Inside Ad ManagerHow Google Ad Manager decides which ad wins: line items, priorities, AdX and pricing rules.10 lessons · PDF · 9.3 MB
  6. 6
    AdSense clinicCommon AdSense problems, from an overnight RPM drop to the ads.txt alert, each with a same-day fix.8 lessons · PDF · 7.6 MB
  7. 7
    Deals, curation and the supply chainPMPs, deal IDs, curation fees, SPO and ads.txt, seen from the publisher side.8 lessons · PDF · 7.4 MB
  8. 8
    Privacy and identity, 2026 editionConsent, CMPs, GPP, Privacy Sandbox, universal IDs and contextual targeting, as they stand in 2026.10 lessons · PDF · 8.8 MB
  9. 9
    Speed, quality and measurementPage speed, CLS, refresh, invalid traffic, MFA, discrepancies and how to test new partners properly.10 lessons · PDF · 8.8 MB
  10. 10
    Video, CTV and appsVideo ad formats, VAST, CTV ad pods, app-ads.txt, in-app bidding and iOS privacy.10 lessons · PDF · 9.2 MB
  11. 11
    Segment playbooksShort monetization playbooks for news, sports, finance, gaming, CTV and app publishers.6 lessons · PDF · 5.2 MB
  12. 12
    Ad tech explainersThe stories behind the standards, from the OpenRTB bid request to ads.cert, SHARC and the IAB spiders and bots list.9 lessons · PDF · 8.1 MB
  13. 13
    What changedIndustry changes that affect publishers, such as the Google ad tech ruling and Prebid 10 and 11, explained simply.2 lessons · PDF · 2.0 MB