Google Ad Manager

In the dynamic landscape of online advertising, Google Ad Manager stands out as a powerful tool that empowers businesses and publishers to efficiently manage their ad inventory. This article delves into the various aspects of Google Ad…

Interstitial ads are a popular type of mobile advertising that can be very effective for publishers. They are full-screen ads that appear between different activities, such as between levels in a game or when a user taps on a link.…

Ad fill rate is the percentage of ad requests that are successfully filled with ads. It's an important metric for publishers because it measures how efficiently their ad inventory is being used. A higher ad fill rate means that more of…

If you're a publisher trying to increase your revenue, it's time to try out video ads. We'll walk you through the entire process of running video advertisements in Google Ad Manager (GAM), from comprehending the various types of video ads…

Programmatic advertising is a data-driven approach to buying and selling digital advertising. It uses automation to match advertisers with the right audiences at the right time, across all digital channels. Programmatic advertising has…

Google Ad Manager is a powerful platform for managing and monetizing digital advertising. It allows publishers to sell and deliver ad space on their websites and apps, and to track and analyze their ad performance.Google Ad Manager is a…

A universal ID is a unique identifier that can be used to track users across different websites and apps. This allows advertisers to deliver more targeted and effective ads. Universal IDs are also known as UID2, unified ID 2.0, and…

Invalid traffic (IVT) ads are fake ad clicks and impressions that are generated by bots and other non-human traffic. IVT ads are a major problem for advertisers, as they can waste ad budgets and damage brand reputations. There are a…

Outbrain is a native advertising platform that helps businesses reach their target audience with relevant ads. Native advertising is a type of advertising that is designed to blend in with the surrounding content, making it less intrusive…

Hello readers! Today, let's talk about something called "Target CPM" in the world of online ads, especially on a platform called Google Ad Manager. Don't worry if it sounds complex – I'll explain everything in simple terms so you can…