Revenue Optimisation
Explore actionable insights, proven strategies, and cutting-edge tips to optimize your revenue streams. Our Revenue Optimization category offers expert advice for businesses of all sizes looking to maximize profitability.
-
In-Feed Ads: The Secret to Seamless, Engaging Advertising
In the ever-evolving world of digital marketing, in-feed ads have emerged as a prominent tool for advertisers looking to connect with their…
-
Boost Your Website’s Performance: Mastering the First Contentful Paint Score
In today’s digital landscape, the performance of a website is crucial for user experience and business success. One of the key metrics…
-
Understanding Remnant Inventory: What It Is and Why It Matters
In the fast-paced world of advertising technology (AdTech), managing inventory effectively is crucial for maximizing revenue. One term that often comes up…
-
AdTech Trends to Watch in November 2024: AI, Privacy, and the Rise of CTV
The advertising technology (AdTech) landscape is constantly evolving, driven by new tools, emerging consumer behaviors, and ongoing advancements in digital technology. As…
-
Understanding Ad Operations (Ad Ops): A Complete Guide
In today’s digital age, advertising is the backbone of many online businesses. From websites and mobile apps to social media platforms, advertisements…
-
Elevate Your Ad Game: Mastering Quality Cost Per Thousand Impressions (qCPM)
In the digital advertising landscape, various metrics help advertisers and publishers evaluate the effectiveness of their campaigns. One such metric is qCPM,…
- All lessons →
Learn in 60s
Short vertical lessons. Tap to watch, swipe for the next.
1:16Prebid 10 and 11: what changed in your wrapperPrebid 10 and 11: what changed in your wrapper
1:04App developers: from AdMob alone to in-app biddingApp developers: from AdMob alone to in-app bidding
1:04CTV publishers: from one app to many buyersCTV publishers: from one app to many buyers
1:01Web gaming sites: rewarded and interstitial adsWeb gaming sites: rewarded and interstitial ads
1:05Finance publishers: high CPMs and strict brand safetyFinance publishers: high CPMs and strict brand safety
1:00Sports publishers: traffic spikes and live-event yieldSports publishers: traffic spikes and live-event yield
1:02News publishers: AI search, fewer clicks, and yieldNews publishers: AI search, fewer clicks, and yield
1:10CoMP: getting paid when AI crawls your contentCoMP: getting paid when AI crawls your content
1:21Agentic ad protocols: ARTF and AAMPAgentic ad protocols: ARTF and AAMP
1:09The IAB spiders and bots listThe IAB spiders and bots list
-
Decoding the Display Lumascape: A Simplified Guide to the World of Online Ads”
In the rapidly evolving digital advertising landscape, understanding the various components and players involved is crucial for both advertisers and marketers. One…
-
VAST vs. VPAID: The Ultimate Guide to Choosing the Right Video Ad Tag
In the world of online video advertising, VAST and VPAID tags are crucial for delivering and managing video ads. These tags help…
-
UX Improvements in AdTech: Enhancing User Experience for Better Results
In the world of digital advertising, technology is constantly evolving. The way ads are delivered, displayed, and interacted with is undergoing significant…
-
Ads.txt Explained: How This Simple File Can Boost Transparency and Fight Ad Fraud
In the ever-evolving world of digital advertising, transparency and security are indeed critical. One tool that helps achieve these goals is Ads.txt.…
Keep learning
Pick your rabbit hole
Five topics. Hundreds of answers. Zero gatekeeping.