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Header Bidding
Explore in-depth articles, how-to guides, and expert insights on header bidding. Understand the latest trends, strategies, and technologies to optimize your ad revenue.
CPC vs. CPM: Which Bidding Strategy is Right for You?
CPC (cost per click) and CPM (cost per mille) are two of the most common bidding strategies for CPC campaigns. Both strategies have their own advantages and disadvantages, so it's important to choose the one that's right for your goals.
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What is Post-bid? Pros, Cons, and Comparison
Everyone is talking about post bid technology. This Technology develops in the field of online advertising to fulfill market expectations. The advent of header bidding as opposed to the usual waterfall design was a key evolution. By…
Understanding eCPM (Guide to Online Advertising)
There is a lot of jargon used in the field of online advertising. The acronym "eCPM," which stands for Effective Cost Per Thousand Impressions, is one that you may have come across. Fear not—it might seem a little difficult. We're here to…
Unraveling Guide to VAST Tag Inspector Creation
In the fast-paced realm of digital advertising, staying ahead of the curve is essential. One crucial component of this landscape is VAST tags, which play a pivotal role in the delivery of video ads. In this comprehensive guide, we'll dive…