Header Videos: A Guide to Increasing Ad Revenue
Header videos are a type of video ad that is displayed at the top of a web page. Header videos are typically larger and more prominent than other types of video ads, and they can be a great way to engage your audience and increase your ad revenue.
Benefits of header videos:
There are a number of benefits to using header videos, including:
• High engagement: Header videos are more likely to engage viewers than other types of video ads. This is because they are larger and more prominent, and they are often displayed at the top of the page, where viewers are most likely to see them.
• Increased ad revenue: Header videos can help you to increase your ad revenue by commanding higher CPMs than other types of video ads. This is because header videos are more engaging and they are more likely to be seen by viewers.
• Improved brand awareness: Header videos can help you to improve your brand awareness by showcasing your products or services in a more engaging and memorable way.
How to implement header videos:
To implement header videos, you will need to use a video header bidding wrapper. A video header bidding wrapper is a piece of code that allows you to connect with multiple video demand sources and compete for your header video inventory.
There are a number of different video header bidding wrappers available, so you should choose one that is compatible with your website and that offers the features that you need.
Once you have chosen a video header bidding wrapper, you will need to install it on your website. Once the wrapper is installed, you will be able to start serving header video ads.
How to choose the right video header bidding partner:
When choosing a video header bidding partner, there are a few things you should consider:
• Technology: Make sure to choose a partner that has a proven track record of delivering high-quality video ads.
• Support: Make sure to choose a partner that offers excellent customer support.
• Pricing: Make sure to compare the pricing of different partners before you choose one.
Header videos are a great way to engage your audience and increase your ad revenue. By following the tips above, you can successfully implement header videos on your website and choose the right video header bidding partner for your needs.