5 lessons

Adtech lessons

One idea per episode, with a to-do you can try on your own site.

  1. 10:42Ep 3: Supply path — count your hops

    Ep 3: Supply path — count your hops

  2. 20:57Ep 5: Client-side vs server-side header bidding

    Ep 5: Client-side vs server-side header bidding

  3. 30:58Ep 6: Curate vs PMPs

    Ep 6: Curate vs PMPs

  4. 40:38Ep 7: Higher CPM, lower revenue

    Ep 7: Higher CPM, lower revenue

  5. 50:54Ep 10: Header bidding timeouts

    Ep 10: Header bidding timeouts