10 lessons

Header bidding, hands on

How Prebid, price buckets and line items actually work, for publishers and junior ad ops.

  1. 11:07Ep 1: How Prebid.js runs an auction

    Ep 1: How Prebid.js runs an auction

  2. 21:02Ep 2: Bidder adapters and your Prebid build

    Ep 2: Bidder adapters and your Prebid build

  3. 31:06Ep 3: Price granularity, the buckets that decide your pay

    Ep 3: Price granularity, the buckets that decide your pay

  4. 41:00Ep 4: One line item per price bucket

    Ep 4: One line item per price bucket

  5. 51:04Ep 5: Send-all-bids vs top price

    Ep 5: Send-all-bids vs top price

  6. 61:01Ep 6: The Prebid Universal Creative

    Ep 6: The Prebid Universal Creative

  7. 71:06Ep 7: Managed wrapper vs self-hosted Prebid

    Ep 7: Managed wrapper vs self-hosted Prebid

  8. 81:17Ep 8: Prebid, Open Bidding and Amazon in one setup

    Ep 8: Prebid, Open Bidding and Amazon in one setup

  9. 91:03Ep 9: Read your Prebid analytics

    Ep 9: Read your Prebid analytics

  10. 101:02Ep 10: Dynamic floors in Prebid

    Ep 10: Dynamic floors in Prebid