10 lessons

Video, CTV and apps

Video ad formats, VAST, CTV ad pods, app-ads.txt, in-app bidding and iOS privacy.

  1. 11:10Ep 1: Instream vs outstream video

    Ep 1: Instream vs outstream video

  2. 21:04Ep 2: VAST: what a video ad tag actually is

    Ep 2: VAST: what a video ad tag actually is

  3. 31:09Ep 3: Ad pods: why CTV can’t auction one slot at a time

    Ep 3: Ad pods: why CTV can’t auction one slot at a time

  4. 41:16Ep 4: SSAI vs CSAI

    Ep 4: SSAI vs CSAI

  5. 51:05Ep 5: One CTV app, many supply paths

    Ep 5: One CTV app, many supply paths

  6. 61:08Ep 6: app-ads.txt for apps and CTV

    Ep 6: app-ads.txt for apps and CTV

  7. 71:03Ep 7: Mediation waterfall vs in-app bidding

    Ep 7: Mediation waterfall vs in-app bidding

  8. 81:09Ep 8: AdMob, MAX, LevelPlay

    Ep 8: AdMob, MAX, LevelPlay

  9. 91:11Ep 9: Rewarded ads: the format players opt into

    Ep 9: Rewarded ads: the format players opt into

  10. 101:12Ep 10: ATT, IDFA and SKAdNetwork

    Ep 10: ATT, IDFA and SKAdNetwork