1:09Ep 8: AdMob, MAX, LevelPlay
Myth: two mediation SDKs on one ad unit means more demand.
Lesson notes
Myth: two mediation SDKs on one ad unit means more demand.
A mediation platform is the SDK that runs your app’s auction across every ad network.
Three names come up again and again. Google AdMob mixes bidding and waterfall sources in one mediation group. AppLovin MAX runs a unified first-price auction. Bidders answer within a timeout, MAX merges them with your waterfall, and the highest CPM wins. Unity LevelPlay runs a hybrid of bidding and non-bidding sources. The twist? Their demand plugs into each other. LevelPlay lists AdMob and AppLovin among its networks. So Puzzle Pop picks one platform per ad unit, and plugs other networks in through adapters. Two platforms on one ad unit each see half the bids. These three reportedly run most app mediation.
Today, find which SDK makes each ad unit’s show-ad call. That’s your mediation platform.
Next: rewarded ads, the format players opt into.
Go deeper · 4 min readUnderstanding App Mediation: Maximizing Revenue for Mobile AppsUp next in this series
1:11Ep 9: Rewarded ads: the format players opt intoEp 9: Rewarded ads: the format players opt into
1:12Ep 10: ATT, IDFA and SKAdNetworkEp 10: ATT, IDFA and SKAdNetwork
1:10Ep 1: Instream vs outstream videoEp 1: Instream vs outstream video
1:04Ep 2: VAST: what a video ad tag actually isEp 2: VAST: what a video ad tag actually is
1:09Ep 3: Ad pods: why CTV can’t auction one slot at a timeEp 3: Ad pods: why CTV can’t auction one slot at a time
1:16Ep 4: SSAI vs CSAIEp 4: SSAI vs CSAI
1:05Ep 5: One CTV app, many supply pathsEp 5: One CTV app, many supply paths
1:08Ep 6: app-ads.txt for apps and CTVEp 6: app-ads.txt for apps and CTV
1:03Ep 7: Mediation waterfall vs in-app biddingEp 7: Mediation waterfall vs in-app bidding