1:08Ep 6: app-ads.txt for apps and CTV
Your app-ads.txt is perfect. Buyers still can't find it.
Lesson notes
Your app-ads.txt is perfect. Buyers still can’t find it.
App ads.txt is a public list of who may sell your app’s ads.
Puzzle Pop is on Google Play. A bid request arrives with its store URL and seller account one two three four five at SSP.example. Step one, a crawler opens the store listing and reads the developer website. Step two, it drops the www and adds/app-ads.txt. Step three, it finds the line, SSP.example, one two three four five, DIRECT. Match. Authorized. The common mistake is step one. The listing points to a link page or old domain, so the crawler looks elsewhere. CTV works the same, with the TV store’s app ID. If a partner sells some of your breaks, add inventory partner domain.
Today, open each store listing. Does that developer website host your file?
Next: mediation waterfall versus in-app bidding.
Go deeper · 6 min readWhat is Ads.txt? Everything You Need to KnowUp next in this series
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1:05Ep 5: One CTV app, many supply pathsEp 5: One CTV app, many supply paths