Ep 9: Rewarded ads: the format players opt into

Level twelve. Out of lives. The user taps, watch an ad.

A rewarded ad is one the user chooses to watch, for an in-app reward.

Puzzle Pop’s flow. One, the button names the deal. Watch a short video, get one extra life. Two, the user opts in by tapping. No tap, no ad. Three, the ad plays, and can still be closed. Four, at the reward point, the ad SDK fires a reward callback, and the game grants the life. For valuable rewards, like coins, add server-side verification. Google pings your server to confirm the view first. AdMob’s policy adds rules. No cash or gift cards. Declining must not break the game. And a rewarded interstitial, shown without a tap, needs an intro screen with a clear no.

Today, play your own game. Does every rewarded button name its reward?

Next: ATT, IDFA and SK Ad Network.