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3 lessons

AdTech 101

Start here: the basic words and numbers of ad tech, one per minute.

  1. 11:02Ep 1: Request, impression, viewable impression

    Ep 1: Request, impression, viewable impression

  2. 21:05Ep 2: CPM, eCPM, RPM: which number pays you

    Ep 2: CPM, eCPM, RPM: which number pays you

  3. 31:00Ep 3: Fill rate, the inventory nobody bought

    Ep 3: Fill rate, the inventory nobody bought