10 lessons
Inside Ad Manager
How Google Ad Manager decides which ad wins: line items, priorities, AdX and pricing rules.
- 1
1:05Ep 1: AdSense vs Ad Manager vs AdXEp 1: AdSense vs Ad Manager vs AdX
- 2
1:07Ep 2: How a page asks for an ad: the GPT tagEp 2: How a page asks for an ad: the GPT tag
- 3
1:05Ep 3: Orders, line items, creativesEp 3: Orders, line items, creatives
- 4
1:06Ep 4: Line item prioritiesEp 4: Line item priorities
- 5
1:00Ep 5: Key-values: how header bidding talks to Ad ManagerEp 5: Key-values: how header bidding talks to Ad Manager
- 6
1:03Ep 6: Dynamic allocationEp 6: Dynamic allocation
- 7
1:03Ep 7: Open Bidding, Google’s server-side header biddingEp 7: Open Bidding, Google’s server-side header bidding
- 8
0:57Ep 8: First-price auctions and bid shadingEp 8: First-price auctions and bid shading
- 9
1:07Ep 9: Pricing rules after the Google rulingEp 9: Pricing rules after the Google ruling
- 10
1:03Ep 10: Protections and blocksEp 10: Protections and blocks