Ep 3: Orders, line items, creatives

The first week mistake. Fixing the ad when the booking is wrong.

Ad Manager stores every campaign in three layers. Order, line item, creative.

Say Acme Shoes buys five hundred thousand homepage impressions on recipes.example in December, at a six dollar CPM. That’s three thousand dollars. The order is the deal with Acme, holding the advertiser, the salesperson and the trafficker who sets it up. The line item is the promise. December first to thirty first, five hundred thousand impressions, six dollar CPM, homepage ad unit, three hundred by two fifty. The creative is the ad itself. Two image files and a click through link. So when delivery looks wrong, check the line item first. Dates, targeting and goals live there.

Open one live order today. Trace it down to its line items and creatives.

Next, line item priorities, who gets the impression first.