Ep 9: Pricing rules after the Google ruling

September second, twenty twenty six. A ruling that reaches your floor prices.

A per bidder floor sets a different minimum price for each bidder.

Under unified pricing rules, a two dollar floor on news.example applied to AdX and every rival alike. In December twenty twenty five, Google renamed them pricing rules and added per bidder floors. Bidder A must bid five, others compete at two. In the US ad tech case, Judge Brinkema declined to break up Google’s exchange. Both sides’ draft final judgment would ban unified pricing rules, first look and last look for indirect sales, like open auctions. Last look let AdX bid after seeing rivals. But it isn’t final. As of November, no final judgment had been entered, and Google plans to appeal.

Open your pricing rules. Test one bidder specific floor before changing them all.

Next, protections and blocks, ad quality without killing bids.