1:03Ep 10: Protections and blocks
The mistake. Blocking a whole category to stop one bad ad.
Lesson notes
The mistake. Blocking a whole category to stop one bad ad.
Protections are Ad Manager rules that block ads by category, advertiser, URL or buyer.
Say one pushy loan ad shows up on recipes.example. The quick fix is blocking a whole finance category. But that shuts out every advertiser in that category, on every impression it covers. Less competition, lower prices. Ad Manager shows the cost first. Add a general category block, and you see an estimated seven day revenue impact, based on similar publishers. The narrower fix. Block that advertiser’s URL, or find the creative in the Ad review center and block only that ad. And when rules overlap, the more restrictive one applies.
Review your category blocks today. For each, check the revenue impact, and ask if a narrower block would do.
That’s season two. Next, Season three, header bidding, hands on.
Up next in this series
1:05Ep 1: AdSense vs Ad Manager vs AdXEp 1: AdSense vs Ad Manager vs AdX
1:07Ep 2: How a page asks for an ad: the GPT tagEp 2: How a page asks for an ad: the GPT tag
1:05Ep 3: Orders, line items, creativesEp 3: Orders, line items, creatives
1:06Ep 4: Line item prioritiesEp 4: Line item priorities
1:00Ep 5: Key-values: how header bidding talks to Ad ManagerEp 5: Key-values: how header bidding talks to Ad Manager
1:03Ep 6: Dynamic allocationEp 6: Dynamic allocation
1:03Ep 7: Open Bidding, Google’s server-side header biddingEp 7: Open Bidding, Google’s server-side header bidding
0:57Ep 8: First-price auctions and bid shadingEp 8: First-price auctions and bid shading
1:07Ep 9: Pricing rules after the Google rulingEp 9: Pricing rules after the Google ruling