6 lessons
Segment playbooks
One-minute monetization playbooks for news, sports, finance, gaming, CTV and app publishers.
- 1
1:02News publishers: AI search, fewer clicks, and yieldNews publishers: AI search, fewer clicks, and yield
- 2
1:00Sports publishers: traffic spikes and live-event yieldSports publishers: traffic spikes and live-event yield
- 3
1:05Finance publishers: high CPMs and strict brand safetyFinance publishers: high CPMs and strict brand safety
- 4
1:01Web gaming sites: rewarded and interstitial adsWeb gaming sites: rewarded and interstitial ads
- 5
1:04CTV publishers: from one app to many buyersCTV publishers: from one app to many buyers
- 6
1:04App developers: from AdMob alone to in-app biddingApp developers: from AdMob alone to in-app bidding