App developers: from AdMob alone to in-app bidding

AdMob lists over twenty bidding partners. Is your app using any?

In-app bidding means ad networks bid on each impression at once, not in line.

App.example, a puzzle game, uses an AdMob waterfall. Networks are called in order of average eCPM. Network A averages eight dollars, so it goes first. Network B averages five, so it’s second. For this player, B would pay nine. But A fills at eight, so B never gets asked. With bidding, both bid on that impression in parallel. B bids nine and wins. AdMob then slots the winning bid into the waterfall by price, so the highest offer gets first chance. Since July twenty twenty-five, you can also set bidding floors per mediation group.

Open your mediation group. Count bidding sources against waterfall sources, and check each partner is in app-ads.txt.

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