Web gaming sites: rewarded and interstitial ads

What if your players asked to see the ad?

An interstitial appears between pages. A rewarded ad is one players choose, for a reward.

Google Ad Manager supports rewarded ads on desktop, mobile and tablet web. Here’s the flow on game.example. A player loses on level seven. The Google Publisher Tag requests a rewarded ad. When one is ready, an event fires, and your game asks, watch a short ad for an extra life? The player taps yes, and the ad plays. When it completes, a second event fires, reward granted, and your code adds the life. Two rules. The player must choose to watch, and the reward can’t be cash, crypto or gift cards.

If rewarded never fills, check your protections. A rule that blocks non-instream video can block rewarded video too.

Next, CTV publishers, from one app to many buyers.