News publishers: AI search, fewer clicks, and yield

With an AI summary on top, clicks on results nearly halve.

So track revenue per session, what one visit earns across every page it reads.

Pew Research tracked nine hundred US adults in March twenty twenty-five. With an AI summary, they clicked a result in eight percent of visits. Without one, fifteen percent. Now take news.example. One million sessions a month, one and a half pages each, at a ten dollar page RPM. That’s fifteen thousand dollars. Lose ten percent of sessions, and it drops to thirteen thousand five hundred. Your RPM didn’t move. Your visits did. If a newsletter reader views three pages and a search visitor views one, that session earns three times as much.

Today, put revenue per session next to each traffic source in your analytics. Grow the ones that earn most.

Next, sports publishers, traffic spikes and live-event yield.