10 lessons
Speed, quality and measurement
Page speed, CLS, refresh, invalid traffic, MFA, discrepancies and testing new partners.
- 1
1:08Ep 1: Why ads slow pages, and what slow costs youEp 1: Why ads slow pages, and what slow costs you
- 2
1:05Ep 2: Reserve the slot: fixing ad layout shift (CLS)Ep 2: Reserve the slot: fixing ad layout shift (CLS)
- 3
1:06Ep 3: Lazy loading ads without losing impressionsEp 3: Lazy loading ads without losing impressions
- 4
1:11Ep 4: Ad refresh: time-based vs viewableEp 4: Ad refresh: time-based vs viewable
- 5
1:10Ep 5: Invalid traffic: GIVT vs SIVTEp 5: Invalid traffic: GIVT vs SIVT
- 6
1:12Ep 6: MFA: how not to be mistaken for oneEp 6: MFA: how not to be mistaken for one
- 7
1:07Ep 7: Brand safety vs brand suitabilityEp 7: Brand safety vs brand suitability
- 8
1:10Ep 8: Why Ad Manager and your SSP never agreeEp 8: Why Ad Manager and your SSP never agree
- 9
1:03Ep 9: Testing a new demand partner properlyEp 9: Testing a new demand partner properly
- 10
1:07Ep 10: Incremental vs cannibalised revenueEp 10: Incremental vs cannibalised revenue