10 lessons
Privacy and identity, 2026 edition
Consent, CMPs, GPP, Privacy Sandbox, universal IDs and contextual targeting, as they stand in 2026.
- 1
1:06Ep 1: CMPs and the TC stringEp 1: CMPs and the TC string
- 2
1:08Ep 2: TCF v2.3 and disclosedVendorsEp 2: TCF v2.3 and disclosedVendors
- 3
1:14Ep 3: No Google-certified CMP? No personalized adsEp 3: No Google-certified CMP? No personalized ads
- 4
1:11Ep 4: US privacy: GPP replaced the US Privacy stringEp 4: US privacy: GPP replaced the US Privacy string
- 5
1:09Ep 5: GPC: the browser’s opt-out signalEp 5: GPC: the browser’s opt-out signal
- 6
1:13Ep 6: Privacy Sandbox post-mortemEp 6: Privacy Sandbox post-mortem
- 7
1:10Ep 7: Universal IDs: UID2, ID5, SharedIDEp 7: Universal IDs: UID2, ID5, SharedID
- 8
1:16Ep 8: Prebid identity modules in plain languageEp 8: Prebid identity modules in plain language
- 9
1:08Ep 9: Contextual targeting without IDsEp 9: Contextual targeting without IDs
- 10
1:06Ep 10: PAIR and clean roomsEp 10: PAIR and clean rooms