Ep 8: Prebid identity modules in plain language

Common mistake. Adding ID modules, never checking they load.

Prebid’s user ID module is one framework that fetches, stores and shares IDs with bidders.

Take recipes.example. One, build Prebid with the user ID module plus a sub-module per ID, say shared ID and ID five. Two, configure each with a name, its settings, and storage, a cookie or local storage, with an expiry in days. Three, consent first. Without TCF purpose one, storage on the device, the modules make no calls and store nothing. Four, the auction delay. Set fifty milliseconds, and Prebid waits up to fifty for IDs, then starts anyway. Five, Prebid converts every ID into one standard list on each bid request. You can limit an ID to chosen bidders.

Today, open your site, type pbjs dot get user IDs as EIDs in the browser console, and see which IDs came back.

Next… contextual targeting without IDs.