Ep 4: One line item per price bucket

Why does one Prebid setup need over two thousand line items…

A Prebid line item is an Ad Manager line item matched to one price bucket.

Prebid sends the bid’s bucket as a key-value, HB PB equals two eighty. Ad Manager only acts on it if a line item targets exactly that value, at price priority, with a two dollar eighty rate. Multiply. Medium granularity has two hundred and one buckets. Give each of ten bidders its own set, and that’s two thousand and ten line items. Ad Manager allows four hundred and fifty per order, so you need at least five orders. Prebid’s Line Item Manager can build them. On Ad Manager three sixty, header bidding trafficking can replace them for web banners.

Today, pick one bucket, say two eighty, and confirm its line item has a matching rate.

Next, send-all-bids versus top price.