Ep 10: Dynamic floors in Prebid

A one dollar floor rejects every ninety-nine cent bid. Every time.

A dynamic floor is a minimum bid price that updates itself from data.

Prebid’s Price Floors module sets a minimum price per slot, and drops bids below it. A static floor is typed in once, and Prebid’s docs warn you’ll forget it. Dynamic floors come from a provider. Before each auction, Prebid fetches fresh rules, waiting up to a delay you set, say one hundred milliseconds. Rules can vary by slot, size or format. On news.example, a mobile banner might get one twenty, video four dollars, everything else seventy-five cents. A skip rate turns floors off for some auctions, say ten percent, so you can measure whether they help.

Today, check if you run the floors module, and when its values last changed.

That’s Season three. Next series, Season four, deals, curation and the supply chain.