0:58Adtech lessons
Go deeper · 3 min readWhat is Rediads Curate? A guide for Indian publishers
Ep 6: Curate vs PMPs
A PMP is a handshake; curation is a shop window. Same plumbing, different job.
Lesson notes
A PMP is a handshake: an invite-only auction where you pick the buyers and share a Deal ID. Curation is a shop window: supply, often across publishers, packaged with context or audience signals into one deal the buyer switches on in their DSP. Same plumbing, different job.
Your to-do: before you join a curated deal, ask who curates, what’s included, and what fee comes out.
PMPs start with a conversation. Curation starts with the audience.
Which do you run more of?
Go deeper · 3 min readWhat is Rediads Curate? A guide for Indian publishersUp next in this series
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0:54Ep 10: Header bidding timeoutsEp 10: Header bidding timeouts
0:42Ep 3: Supply path — count your hopsEp 3: Supply path — count your hops
0:57Ep 5: Client-side vs server-side header biddingEp 5: Client-side vs server-side header bidding