Ep 3: Supply path — count your hops

You may have heard some buyers say they won’t take more than 3 hops of supply inventory. A hop is an intermediary partner between the publisher and the DSP, and every hop can take a cut. The supply chain object lists the parties in order, and buyers can read it.

Your to-do: map your own path from publisher to DSP. Count the partners, and check which ones can resell your inventory.

How many hops is yours?