0:38Adtech lessons
Go deeper · 5 min readMaximize Your Impact: The Power of Yield Optimization in AdTech
Ep 7: Higher CPM, lower revenue
Raising floors can win higher CPMs and still cost you revenue.
Lesson notes
In first-price auctions, buyers can shade bids to win for less. Your floor sends a signal, but raising it can also mean fewer bids.
Test mobile and desktop separately. Prebid’s skipRate can create a holdout for its floor logic, not remove every floor in your stack. Compare revenue per request and fill.
Do mobile and desktop share the same floor on your site?
Go deeper · 5 min readMaximize Your Impact: The Power of Yield Optimization in AdTech
