Ep 8: The IAB Deals API

Three DSPs, one deal, three emails, and one typo.

The Deals API is an IAB standard for sending deal terms between platforms.

Today, you set up a deal in your SSP, then email the ID and terms to each buyer, who retypes them. Names differ, fields go missing, and one typo breaks the deal. With the Deals API, your SSP pushes one standard deal record to each DSP: the deal ID, name, dates, countries, floor, price type, and whether it is guaranteed. Curated deals also name the curator and the fee type. Then your SSP can ask each DSP for status: pending, approved, rejected or active. Version one point zero was finalized in February twenty twenty-six. It is push only, it sits outside OpenRTB, and buyers still check bid requests against the terms.

Ask your SSP: do you support the Deals API, and can I see each buyer’s status?

That wraps Season 4. Next: Season 5, privacy and identity.