Ep 3: Why your deals underdeliver

One million deal requests. Twenty thousand impressions. Where did they go?

Underdelivery means a deal serves far fewer impressions than you and the buyer planned.

Read it as a funnel. A private auction on recipes.example gets one million ad requests this week. Google Ad Manager sorts them. Seven hundred thousand: the buyer did not bid. That is usually the buyer’s side, a paused campaign, a spent budget, or narrower targeting. Two hundred thousand: the buyer bid, but through the open auction or another deal ID. Often, the wrong ID is on the campaign. One hundred thousand: bids for this deal. Eighty thousand lost. They were below your floor, blocked by your protections, or beaten by a higher priority line item. Twenty thousand won.

Find the biggest drop and fix that first. Send the buyer the number, not a feeling.

Next: who takes the curation fee, and what it does to your bids.