Ep 1: Open auction, PMP, preferred deal, programmatic guaranteed

One ad slot can be sold four ways. Can you name them?

A deal gives a buyer special access to your inventory, on agreed terms.

Two questions sort them. Is the price fixed? Is the volume promised? Take the top box on news.example. In the open auction, any buyer can bid above your one dollar floor. In a private auction, or PMP, only invited buyers bid, above a three dollar floor. In a preferred deal, one travel brand gets first look at a fixed six dollars. It can pass, and the impression falls back to the auctions. In programmatic guaranteed, that brand reserves five hundred thousand impressions at eight dollars, and must take them.

More promise means more commitment, on both sides. Today, label each of your live deals with its type.

Next: deal IDs, and how a deal travels through the bid stream.