Publisher - Reach to grab revenue

In the ever-evolving world of online advertising, staying updated with the latest technologies is crucial. One such technology that has gained significant attention is AMP, which stands for Accelerated Mobile Pages. AMP ads are a key…

Imagine a world where ads are so perfectly tailored to your thoughts and feelings that they seem almost telepathic. This may sound like science fiction, but brain-computer interfaces (BCIs) are making it a potential reality. Neuro-adtech,…

In recent years, podcasts have surged in popularity, and with this growth has come a new avenue for advertisers: podcast ads. If you're curious about how podcast ads work and why they might be an effective tool for reaching audiences, this…

Blockchain technology, widely known for its role in cryptocurrency, is making waves in various industries, including advertising technology (AdTech). This article explores how blockchain could transform the future of AdTech, examining its…

In the world of online video advertising, VAST and VPAID tags are crucial for delivering and managing video ads. These tags help advertisers and publishers ensure that video ads play correctly and deliver the intended user experience. But…

In-stream video ads have become a prominent feature in digital advertising, offering a powerful way to reach audiences through video content. Whether you’re an advertiser looking to leverage this format or a marketer curious about its…

In the world of digital advertising, technology is constantly evolving. The way ads are delivered, displayed, and interacted with is undergoing significant changes, driven by a growing focus on user experience (UX). In this article, we'll…

Advertising is a powerful tool for businesses to reach potential customers, but not all advertising practices are legal or ethical. Illegal advertising can mislead consumers, violate regulations, and result in significant consequences for…

In the digital age, ad trackers play a crucial role in online advertising, helping businesses measure the effectiveness of their campaigns and understand their audience better. If you’re curious about how ad trackers work and their impact…

Ad trafficking is a crucial process in the world of digital advertising, ensuring that ads are correctly placed and reach the right audience at the right time. Understanding ad trafficking is essential for advertisers, marketers, and…