Have you ever been browsing on your phone and a full-screen ad appears, taking up the entire screen? That is referred to be an “interstitial ad.” Text, photos, videos, and other media may be used in these advertisements. They usually occur between distinct pieces of information, such as when you change levels in a game or move to a new article.
Why Use Interstitial Ads?
Interstitial adverts have resulted in a huge boost in app installations for brands such as Pinterest and Airbnb. Why? Because these ads are difficult to ignore and receive a high volume of clicks. They can also be more engaging and entertaining than standard banner advertising, which helps to capture the attention of users.
How Publishers Can Avoid Getting Penalized
Interstitial advertising can be beneficial, but if not handled correctly, it might result in penalties. It’s critical that ads don’t distract consumers too much, especially while they’re trying to finish a critical job on a website or app.
Google has certain restrictions regarding interstitial advertisements, which you should review before running these types of ads. Remember that timing is everything. It’s usually preferable to place interstitial advertising during natural breaks or pauses, such as after a user completes a gaming level or reads an article.
Interstitial Ads: Best Practices
There are a few things to keep in mind while using interstitial ads:
– Do not interfere with users’ critical tasks.
– Ensure that the adverts load fast so that users are not left waiting.
– Avoid showing too many ads in a short period of time.
– Confirm that interstitial advertising is appropriate for your platform.
Planning to Add Interstitial Ads?
If you’re considering including interstitial advertising in your website or app, you should do your homework to ensure they’re a good fit. Google AdMob, particularly for mobile app creators, can be a fantastic place to start. Remember to constantly test and tweak your plan to ensure you’re receiving the greatest outcomes.
Remember that interstitial advertising can be a terrific method to engage users and increase revenue, but it must be used carefully and ethically. Happy marketing!
Frequently Asked Questions (FAQs)
Q1. What are interstitial ads?
Interstitial adverts are full-screen advertisements that show on a user’s screen, typically between portions of content. They can contain text, photographs, videos, and other media.
Q2. Why should publishers use interstitial ads?
Interstitial advertising has a higher click-through rate than other forms of ads and can be more engaging and captivating. They can also assist in resolving the issue of “banner blindness,” which occurs when people disregard traditional banner adverts.
Q3. How can publishers avoid getting penalized for using interstitial ads?
Publishers should ensure that their interstitial ads do not disrupt consumers’ critical jobs or activities in order to avoid penalties. They should also review and follow Google’s interstitial ad regulations, and strive to show the advertisements during natural breaks or pauses.
