What is a 3rd Party Ad Server?
A 3rd party ad server is a technology company that specializes in delivering and tracking online ads. Publishers use ad servers to manage their ad inventory, target their ads to the right audience, and measure the performance of their campaigns.
Why Use a 3rd Party Ad Server?
There are many benefits to using a 3rd party ad server, including:
• Increased revenue: 3rd party ad servers can help you increase your ad revenue by providing you with access to a wider range of advertisers and giving you more control over your ad campaigns.
• Improved targeting: 3rd party ad servers use sophisticated targeting algorithms to deliver your ads to the people who are most likely to be interested in them. This can lead to higher click-through rates and conversion rates.
• Better reporting and analytics: third party ad servers provide comprehensive reports and analytics that can help you track the performance of your campaigns and make necessary adjustments.
How to Choose the Best 3rd Party Ad Server for You
When choosing a third party ad server, there are a few things to keep in mind:
• Features: Consider the features that are important to you, such as targeting options, reporting capabilities, and integration with other ad technologies.
• Pricing: Ad servers typically charge a fee based on the number of ad impressions you serve. Make sure to compare the pricing plans of different ad servers before you make a decision.
• Customer support: Choose an ad server with a good reputation for customer support. You should be able to get help quickly and easily if you have any problems.
Top 3rd Party Ad Servers for Publishers in 2023
Here is a comparison of the top 3rd party ad servers for publishers in 2023:
AdPushup
AdPushup is a leading 3rd party ad server that is known for its powerful targeting options, comprehensive reporting capabilities, and excellent customer support. AdPushup also offers a variety of other features that can help publishers increase their ad revenue, such as header bidding, ad blocking solutions, and native advertising.
Google Ad Manager
Google Ad Manager is another popular third party ad server. It offers a wide range of features, including sophisticated targeting options, comprehensive reporting and analytics, and integration with other Google products, such as Google Analytics and Google Publisher Network.
Amazon Advertising
Amazon Advertising is a third party ad server that is owned by Amazon. It offers a variety of features that are designed to help publishers reach Amazon’s massive customer base. Amazon Advertising also offers a competitive commission rate, making it a good option for publishers who are looking to maximize their ad revenue.
Choosing the right 3rd party ad server is essential for publishers who want to maximize their ad revenue. By considering your needs, researching your options, and reading reviews, you can choose the ad server that is right for you.
