Google for Publishers: A Comprehensive Guide for 2023
Google Certified Publisher Partners (GCPPs) are a network of trusted third-party experts who offer innovative solutions and services utilizing the latest Google products. They can help you with everything from growing your ad revenue to strategizing across many areas of your business including: campaign setup, optimization, and maintenance. Allowing you to focus on what you love — creating great content.
What makes a Google Certified Publisher Partner?
To become a Google Certified Publisher Partner, companies must meet a number of requirements, including:
• Having a team of Google Certified Professionals
• Having a proven track record of success in helping publishers grow their businesses
• Offering a wide range of services to publishers
Benefits of working with a Google Certified Publisher Partner
There are many benefits to working with a Google Certified Publisher Partner, including:
• Expertise: GCPPs have a deep understanding of Google’s publishing products and services. They can help you choose the right products and services for your needs, and they can help you implement and optimize them effectively.
• Support: GCPPs offer a wide range of support services, including technical support, strategic consulting, and training. They can help you troubleshoot any problems you may have, and they can help you develop and implement a successful publishing strategy.
• Results: GCPPs have a proven track record of success in helping publishers grow their businesses. They can help you increase your ad revenue, improve your website performance, and grow your audience.
How to find a Google Certified Publisher Partner?
There are a number of ways to find a Google Certified Publisher Partner. You can search for GCPPs on Google’s website, or you can ask your Google representative for recommendations.When choosing a GCPP, it is important to consider your specific needs and goals. Be sure to interview multiple GCPPs before making a decision.
• Case Study: How one publisher benefited from working with a Google Certified Publisher Partner
One publisher who benefited from working with a Google Certified Publisher Partner is The Atlantic. The Atlantic was looking for a way to increase its ad revenue and improve its website performance.The Atlantic partnered with a GCPP called PubMatic. PubMatic helped The Atlantic implement a new ad serving solution and optimize its ad campaigns.As a result of working with PubMatic, The Atlantic was able to increase its ad revenue by 20% and improve its website performance by 15%.