Arkraj Kundu 121 posts 0 comments

In the rapidly evolving digital advertising landscape, understanding the various components and players involved is crucial for both advertisers and marketers. One way to navigate this complex world is by looking at the "Display…

In our increasingly digital world, the way we identify ourselves online is changing. One of the latest developments in this area is the Unified ID 2.0. This article explores what UID 2.0 is, why it matters, and how it could reshape our…

In the fast-paced AdTech industry, staying ahead requires strategic planning and smart investments. One effective way to enhance your advertising efforts is by utilizing Private Marketplace (PMP) deals. These exclusive arrangements provide…

In the fast-paced world of digital marketing, businesses use various advertising formats to grab the attention of their target audience. Among these, static ads remain a fundamental yet powerful tool for brand awareness and product…

In the fast-paced world of digital advertising, the way we buy and sell ad space is evolving. One of the key players in this evolution is OpenRTB (Open Real-Time Bidding). The latest version, OpenRTB 3.0, brings important changes that make…

In the ever-evolving world of advertising, artificial intelligence (AI) is taking on a new role: managing ad campaigns with minimal human intervention. This shift towards autonomous ad campaigns is transforming how businesses connect with…

In the ever-evolving world of digital advertising, Demand Side Platforms (DSPs) play a crucial role in helping businesses reach their target audiences effectively. If you’re new to the concept, don't worry—this guide will break down what…

In the digital advertising world, choosing the right method to buy and sell ad inventory can significantly impact campaign performance and efficiency. Two common approaches are programmatic advertising and direct deals. Each has its unique…

Native advertisements have become a significant part of the digital advertising landscape. These ads blend seamlessly with the content surrounding them, making them less intrusive and more engaging for users. Here’s a simple guide to…

In the ever-evolving world of online advertising, staying updated with the latest technologies is crucial. One such technology that has gained significant attention is AMP, which stands for Accelerated Mobile Pages. AMP ads are a key…