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eCPM, or effective cost per mille, is a metric used to measure the profitability of online advertising campaigns. It is calculated by dividing the total revenue generated by an ad campaign by the number of impressions that the campaign…

A Data Management Platform (DMP) is a software solution that helps businesses collect, manage, and activate their data. DMPs can be used to create audience segments, personalize marketing campaigns, and measure the effectiveness of…

Preferred deals are a type of programmatic advertising agreement that allows publishers to sell their inventory to advertisers at a fixed price. This is in contrast to open auctions, where advertisers bid on ad space in real time.Preferred…

In February 2020, Google announced that it would be making a major change to the way cookies work. This change, known as SameSite by default cookies, is designed to improve user privacy and security. SameSite cookies are a type of…

Pop ads are a type of digital advertising that appears in a new window or tab when a user visits a website. They can be used to promote a variety of products and services, such as e-commerce websites, affiliate products, and lead…

Programmatic video advertising is a digital advertising method in which software algorithms are used to purchase and display video ads in real time. It's based on audience data and many other factors, including the device being used, the…

If you're a regular Chrome user, you've probably seen your fair share of ads. While some ads can be informative and helpful, others can be annoying, intrusive, and even dangerous. That's where ad blockers come in.Ad blockers are software…

Pop-up ads are a type of online advertising that appears in a new window over the current browsing window. Pop-up ads can be either static or animated, and they can be used to promote a variety of products and services.Pop-up ads can be a…

Native advertising is a type of advertising that matches the look, feel, and function of the medium on which it appears. This means that native ads blend in seamlessly with the surrounding content, making them less intrusive and more…

Amazon Header Bidding (AHB) is a suite of header bidding solutions offered by Amazon. It includes two main offerings: Unified Ad Marketplace (UAM) and Transparent Ad Marketplace (TAM). AHB is a great option for publishers who want to…