Ad Tech Knowledge

In today's digital era, data functions similarly to fuel for effective marketing strategies. Data collected directly by companies is essential for those desiring a deep comprehension of their customer base and aiming for sustained…

Within the constantly changing world of online ads, the approaching end of third-party cookies has caused big disturbances in this field. Those who do marketing are quickly trying to change their plans for this new situation, looking for…

As Reddit gets ready for its public offering, attention is now focused on how it makes money from ads. Reddit's IPO filing papers that were submitted recently give a lot of information. These included Reddit's methods for earning revenue…

In the fast-paced world of digital advertising, staying ahead of the curve is imperative for marketers striving to captivate their audience effectively. Amidst the myriad of online promotional strategies, banner ads persist as a…

In the ever-evolving landscape of advertising and marketing, where precision as well as order reign supreme, the Insertion Order (IO) emerges as a linchpin in the intricate machinery of the ad buying process. This document, often referred…

In the ever-evolving landscape of digital marketing, the pursuit of lucrative opportunities continues to be a dynamic journey. As we step into the unfolding chapters of 2024, the realm of affiliate marketing is unquestionably ablaze with…

In the ever-evolving landscape of digital marketing, advertisers and publishers navigate a complex web of technologies to deliver targeted messages to the right audience at the right time. At the heart of this intricate process lies a…

In the dynamic realm of digital advertising, the term Walled Gardens has emerged as a captivating yet enigmatic phenomenon. Its resonance within the industry is palpable, sparking curiosity and prompting a deeper exploration into its…

In the ever-evolving landscape of digital advertising, Video Ad Serving Template (VAST) stands as a crucial standard, facilitating the effective delivery of video content across diverse online platforms. As advertisers and content creators…

Have you ever found yourself swayed by an advertisement, convinced that you needed a product you didn't even want? Perhaps it was the allure of a luxury car promising success or a weight-loss supplement guaranteeing a beach-ready body…