Ad Tech Knowledge

In the digital age, ad trackers play a crucial role in online advertising, helping businesses measure the effectiveness of their campaigns and understand their audience better. If you’re curious about how ad trackers work and their impact…

Ad trafficking is a crucial process in the world of digital advertising, ensuring that ads are correctly placed and reach the right audience at the right time. Understanding ad trafficking is essential for advertisers, marketers, and…

In the world of digital marketing and online advertising, maximizing revenue is a top priority for publishers and advertisers alike. Yield advertising is a strategy that helps publishers optimize their ad revenue by managing and selling…

In the digital age, data is a powerful asset for businesses. With the right tools, companies can harness this data to make informed decisions, improve customer experiences, and drive growth. One of the essential tools in this data-driven…

Waterfall advertising is a method used in the digital advertising ecosystem to serve ads in mobile apps and websites. While newer techniques like programmatic advertising have gained popularity, the waterfall model remains an important…

In the dynamic world of mobile applications, monetization is a crucial aspect that developers must master to ensure their app's sustainability. One of the most effective strategies to boost ad revenue is app mediation. This article will…

In the digital world, where data drives decisions and strategies, understanding website metrics is crucial for businesses, marketers, and content creators. One key metric in web analytics is the "unique pageview." This article will delve…

Outstream video ads are a popular and effective form of video advertising that offer a unique approach compared to traditional in-stream ads. They provide advertisers with a new way to reach audiences and engage them with video content…

In the ever-evolving landscape of digital advertising, the Interactive Advertising Bureau (IAB) plays a crucial role in setting standards and best practices. One key area where the IAB influences the industry is through its guidelines and…

In the digital advertising ecosystem, Supply-Side Platforms (SSPs) play a crucial role. They help publishers manage and optimize their ad inventory, maximizing revenue and ensuring that ads reach the right audience. This article will break…