Ad Tech Knowledge

As artificial intelligence (AI) integrates more into advertising, many people start to worry about the ethics of its use. AI in ad targeting can make ads work better and be more personal for each person, but it also brings up questions…

The arrival of generative AI has started a fresh period for making content, with the hope to completely change the way companies interact with their people. When using generative AI for predictive content creation, it uses sophisticated…

As technology keeps improving, the advertising industry always looks for new ways to get people’s attention. One very interesting development in recent times is holographic advertising. By making 3D images…

In the changing world of advertisements, data is very important for companies that want to know and reach their customers. Usually, marketers use traditional data sources such as third-party and first-party data. A new kind of data, called…

As awareness of environmental problems grows around the world, companies are starting to embrace more sustainable and environmentally friendly ways of working. The advertising sector, which is recognized for having a big impact on the…

In the fast-changing world of digital technology, customers want more than products or services – they look for experiences. They seek smooth dealings with companies at different places. For example, on the internet, in physical shops, or…

In the changing world of online ads, people who sell things always look for new ideas to get the attention and interest of viewers. Augmented Reality (AR) and Virtual Reality (VR) are now very important for this goal. The prime reason for…

In the vast realm of online advertising, a complex ecosystem known as the adtech supply chain operates behind the scenes. It involves various players, technologies, and transactions aimed at delivering targeted ads to internet users.…

In the big sea of advertising, there is an idea, "The Long Tail." It does not refer to creatures or lizards; it means connecting with small yet strong groups of people. Consider the tail of a lizard; it may appear thin and elongated, yet…

In the big marketing world where all brands compete for notice, an approach is noticeable because it works well: emotional marketing. This is not simply about selling things; it's about creating a strong bond with buyers by touching their…