Publisher - Reach to grab revenue

If you're a publisher trying to increase your revenue, it's time to try out video ads. We'll walk you through the entire process of running video advertisements in Google Ad Manager (GAM), from comprehending the various types of video ads…

Programmatic advertising is a data-driven approach to buying and selling digital advertising. It uses automation to match advertisers with the right audiences at the right time, across all digital channels. Programmatic advertising has…

Interstitial ads are a type of digital ad that appears in full screen when a user is transitioning between pages on a website or app. Interstitial ads are typically more expensive than other types of digital ads, such as banner ads,…

Malicious redirects are a type of malware that can redirect users to malicious websites without their consent. This can happen when a user clicks on an ad, visits a website, or opens an email. Malicious redirects can be used to infect…

Sell-side platforms (SSPs) are software platforms that help publishers manage and sell their ad inventory more effectively. SSPs connect publishers to multiple ad networks and demand-side platforms (DSPs), allowing publishers to sell their…

Publishers frequently find themselves battling with multiple possibilities for selling their ad inventory in today's quickly developing advertising landscape. Programmatic deals and direct deals are two popular strategies in this field.…

As a publisher, advertising is most likely your principal source of income. However, in today's digital market, ad revenues are highly competitive. According to a Siteefy report, 175 new websites are launched every minute, making it more…

Have you ever noticed advertising that appear to be perfectly matched to the material you're reading? Those are most likely native adverts! Native advertising is growing increasingly popular, and understanding how it works is critical for…

Header bidding optimization is a vital part of online advertising that may help publishers considerably increase their ad revenue while also improving the user experience on their websites. In this tutorial, we'll go over the ins and outs…

Real-time bidding (RTB) auctions are a type of online advertising auction where advertisers compete to place their ads on publisher websites and apps. RTB auctions are conducted in real time, and the highest bidder wins the auction and has…