Publisher - Reach to grab revenue

Interstitial ads are a popular type of mobile advertising that can be very effective for publishers. They are full-screen ads that appear between different activities, such as between levels in a game or when a user taps on a link.…

Ad fill rate is the percentage of ad requests that are successfully filled with ads. It's an important metric for publishers because it measures how efficiently their ad inventory is being used. A higher ad fill rate means that more of…

Monetizing your website is an excellent approach to creating a consistent, dependable money stream, and one of the most popular techniques is through advertising. But, with so many ad networks to choose from, how can you know which one…

Have you ever come across an advertisement on a website that seemed to be a perfect match for your interests? If so, you've witnessed the power of contextual advertising. Because of its novel method of attracting clients' attention,…

If you're a publisher trying to increase your revenue, it's time to try out video ads. We'll walk you through the entire process of running video advertisements in Google Ad Manager (GAM), from comprehending the various types of video ads…

Programmatic advertising is a data-driven approach to buying and selling digital advertising. It uses automation to match advertisers with the right audiences at the right time, across all digital channels. Programmatic advertising has…

Interstitial ads are a type of digital ad that appears in full screen when a user is transitioning between pages on a website or app. Interstitial ads are typically more expensive than other types of digital ads, such as banner ads,…

Malicious redirects are a type of malware that can redirect users to malicious websites without their consent. This can happen when a user clicks on an ad, visits a website, or opens an email. Malicious redirects can be used to infect…

Sell-side platforms (SSPs) are software platforms that help publishers manage and sell their ad inventory more effectively. SSPs connect publishers to multiple ad networks and demand-side platforms (DSPs), allowing publishers to sell their…

Publishers frequently find themselves battling with multiple possibilities for selling their ad inventory in today's quickly developing advertising landscape. Programmatic deals and direct deals are two popular strategies in this field.…