Publisher - Reach to grab revenue

Revenue per mille (RPM) and cost per mille (CPM) are two important metrics for digital publishers. RPM measures how much revenue a publisher generates from every 1,000 ad impressions, while CPM measures how much an advertiser pays for…

Publisher management is the process of building and maintaining relationships with publishers in order to achieve your digital advertising goals. In today's data-driven world, it is more important than ever to use data to inform your…

Ad viewability is a measure of how many ads are actually seen by users. It is an important metric for digital advertising because advertisers only want to pay for ads that are seen by their target audience.The Interactive Advertising…

Yield Optimisation may appear complex, but don't worry; we can all comprehend it, even if you're only 10 years old! Assume you have a lemonade stand and want to generate as much money as possible from lemonade sales. You'd consider when to…

Choosing the proper ad format is a critical piece of the puzzle that is digital advertising. But what exactly is an ad format, and why is it important? In this blog article, we'll look at the various ad formats available and see which ones…

In the world of digital advertising, there is a major issue lurking in the shadows: invalid traffic. This occurs when a website receives visitors from bots rather than humans. It's similar to having fictional guests over, and it can muck…

Hello, readers and curious minds! Today, we'll talk about Page RPM, which stands for "Revenue per Mile" (despite the fact that it actually refers to money per thousand pageviews!). This term is essential for those who want to make money…

Google Ad Manager is a powerful platform for managing and monetizing digital advertising. It allows publishers to sell and deliver ad space on their websites and apps, and to track and analyze their ad performance.Google Ad Manager is a…

A universal ID is a unique identifier that can be used to track users across different websites and apps. This allows advertisers to deliver more targeted and effective ads. Universal IDs are also known as UID2, unified ID 2.0, and…

Invalid traffic (IVT) ads are fake ad clicks and impressions that are generated by bots and other non-human traffic. IVT ads are a major problem for advertisers, as they can waste ad budgets and damage brand reputations. There are a…