Publisher - Reach to grab revenue

Header bidding is similar to a super-advanced auction in which publishers can sell their ad space to several bidders before turning to ad servers for assistance. Assume you're selling a really fantastic toy, and instead of asking one…

Programmatic ad exchanges are online marketplaces where publishers and advertisers can buy and sell digital advertising space in real time. They are powered by complex algorithms that match advertisers with the right audiences on the right…

Outbrain is a native advertising platform that helps businesses reach their target audience with relevant ads. Native advertising is a type of advertising that is designed to blend in with the surrounding content, making it less intrusive…

Hello readers! Today, let's talk about something called "Target CPM" in the world of online ads, especially on a platform called Google Ad Manager. Don't worry if it sounds complex – I'll explain everything in simple terms so you can…

Do you have a website that you wish to make more than just a hobby? Perhaps you've thought about how great it would be to earn some extra money while sharing your expertise and talents on a specific subject. But you're not alone. Many web…

Interstitial ads are full-screen ads that appear between pages or activities on a website or app. They can be very effective at grabbing users' attention and driving conversions, but it's important to use them wisely. If you show…

Yield management pricing is a strategy that publishers can use to maximize their revenue from advertising. It involves setting prices for ad space based on a variety of factors, including demand, inventory, and audience data.The goal of…

Website monetization is a big topic for publishers in today's fast-paced digital environment. One of the first ideas that springs to mind when it comes to producing cash from your website is Google AdSense. While AdSense is undeniably one…

Let's discuss something called TURTLEDOVE and SPARROW today. These may appear to be bird names, but they aren't! They are specific tools used on the internet to protect personal information as we browse websites. But, before we get there,…

Google Certified Publisher Partners (GCPPs) are a network of trusted third-party experts who offer innovative solutions and services utilizing the latest Google products. They can help you with everything from growing your ad revenue to…