Publisher - Reach to grab revenue

Pop ads are a type of digital advertising that appears in a new window or tab when a user visits a website. They can be used to promote a variety of products and services, such as e-commerce websites, affiliate products, and lead…

Programmatic video advertising is a digital advertising method in which software algorithms are used to purchase and display video ads in real time. It's based on audience data and many other factors, including the device being used, the…

Your ad inventory pricing plan as a publisher can make or break your revenue optimization efforts. The floor price is an important but frequently disregarded component of this. Let's look at why it's important to set floor pricing, how it…

Publishers can utilize audience segmentation to categorize their audience based on their online activity. In this piece, we'll define audience segmentation, explain why it's important, and discuss how publishers can benefit from it. We'll…

Google Ad Manager 360, sometimes known as GAM 360, is one of the most sophisticated ad management solutions accessible to publishers. This platform manages and distributes advertisements across online, mobile, and app inventory. It…

Behavioral targeting is a significant tool for publishers since it enables them to send personalized content and offers to their audiences depending on user behavior. Understanding and applying behavioral targeting can greatly enhance…

If you're a regular Chrome user, you've probably seen your fair share of ads. While some ads can be informative and helpful, others can be annoying, intrusive, and even dangerous. That's where ad blockers come in.Ad blockers are software…

Pop-up ads are a type of online advertising that appears in a new window over the current browsing window. Pop-up ads can be either static or animated, and they can be used to promote a variety of products and services.Pop-up ads can be a…

Amazon Publisher Services is a complete cloud-based suite that assists publishers in monetizing and growing their digital enterprises. It provides a variety of services, such as server-side header bidding solutions such as Transparent Ad…

Google, the search engine behemoth, is also a major player in the digital advertising sector. You're probably utilizing one of Google's advertising tools, whether you're on the supply or demand side. In fact, Google accounted for 32.3% of…