Publisher - Reach to grab revenue

Video advertising is one of the most effective ways to reach and engage your audience. It's also a great way to generate revenue for your website or blog. But with so many different types of video ads to choose from, it can be tough to…

Key-value targeting is a powerful feature in Google Ad Manager that allows publishers to define custom targeting criteria for their ad units. This can be used to target ads to specific users, webpages, and ad slots. Key-value targeting is…

In the world of digital advertising, real-time bidding (RTB) resembles a magic act. But what's the trick here, exactly? Enter the fray! (Consider a digital auction in which advertisers compete in real-time to reach internet users with…

Hello, aspiring explorers! Have you ever questioned how those adverts arrive on your favorite websites seemingly out of nowhere? It's not magic at all; it's a thing called a "Bid Request." We're going to explore the interesting world of…

Header Bidding A revolutionary tactic in the field of digital advertising is header bidding. By enabling various demand partners to compete in real-time for ad impressions, it gives publishers the opportunity to maximize their revenue.…

Exchange Advertising: Ad exchanges are like important parts of the online ads world. This year, people are expected to spend a lot - $701.20 billion - on digital advertising. Ad exchanges play a big role in making deals for programmatic…

What is brand safety advertising? Brand safety advertising is the practice of protecting brands from appearing alongside inappropriate content. This can include content that is violent, hateful, or sexually explicit. Brand safety is…

What is fill rate? Fill rate, also known as ad fill rate, is the percentage of ad slots that are filled with ads. It is calculated by dividing the number of ad slots that are filled with ads by the total number of ad slots, multiplied…

What is ads.txt? Ads.txt, or Authorized Digital Sellers, is an initiative launched by the Interactive Advertising Bureau (IAB) in 2017 to combat ad fraud. Ads.txt is a publicly accessible text file that lists all of the authorized…

Benchmark CPM, also known as cost per thousand impressions (CPM), is a key metric for measuring the efficiency of your advertising campaigns. It tells you how much you're paying to get your ads in front of 1,000 people. CPM is…