Publisher - Reach to grab revenue

Outstream video ads are a popular and effective form of video advertising that offer a unique approach compared to traditional in-stream ads. They provide advertisers with a new way to reach audiences and engage them with video content…

In the ever-evolving landscape of digital advertising, the Interactive Advertising Bureau (IAB) plays a crucial role in setting standards and best practices. One key area where the IAB influences the industry is through its guidelines and…

In the digital advertising ecosystem, Supply-Side Platforms (SSPs) play a crucial role. They help publishers manage and optimize their ad inventory, maximizing revenue and ensuring that ads reach the right audience. This article will break…

The concept of floor price is crucial in various industries, from real estate and auctions to advertising and stock markets. Understanding what it is, how it's determined, and its implications can help both buyers and sellers make informed…

In today's fast-moving digital world, slow loading websites can cause big problems. It makes people use the site and also hurts your place in search engine results. Luckily, there are many ways to make your website faster. This writing…

In the world of digital advertising, understanding key performance metrics is crucial for maximizing revenue and optimizing ad campaigns. One such important metric is eCPM, which stands for "effective Cost Per Thousand Impressions." In…

Cookies are tiny bits of data saved on your computer by websites you go to. They help improve your online experience a lot by keeping track of things like what you prefer and how you log in. But not every cookie is the same. Different…

Digital advertising technology, also called AdTech, has completely changed how businesses connect with and involve customers. Traditionally, Tier 1 cities have been the main target for many advertisers. However, Tier 2 cities are now…

In the digital world today, advertising technology (AdTech) changed how companies connect and interact with their audiences. Natural Language Processing (NLP), a part of artificial intelligence, has an important job in making this change…

The rise of Over-the-Top (OTT) platforms and streaming services changes a lot of how people watch content. With fewer people watching traditional TV now, more and more want to use online streaming instead. This change has created new…