Publisher - Reach to grab revenue

In the world of online video advertising, VAST and VPAID tags are crucial for delivering and managing video ads. These tags help advertisers and publishers ensure that video ads play correctly and deliver the intended user experience. But…

In-stream video ads have become a prominent feature in digital advertising, offering a powerful way to reach audiences through video content. Whether you’re an advertiser looking to leverage this format or a marketer curious about its…

In the world of digital advertising, technology is constantly evolving. The way ads are delivered, displayed, and interacted with is undergoing significant changes, driven by a growing focus on user experience (UX). In this article, we'll…

Advertising is a powerful tool for businesses to reach potential customers, but not all advertising practices are legal or ethical. Illegal advertising can mislead consumers, violate regulations, and result in significant consequences for…

In the digital age, ad trackers play a crucial role in online advertising, helping businesses measure the effectiveness of their campaigns and understand their audience better. If you’re curious about how ad trackers work and their impact…

Ad trafficking is a crucial process in the world of digital advertising, ensuring that ads are correctly placed and reach the right audience at the right time. Understanding ad trafficking is essential for advertisers, marketers, and…

In the world of digital marketing and online advertising, maximizing revenue is a top priority for publishers and advertisers alike. Yield advertising is a strategy that helps publishers optimize their ad revenue by managing and selling…

In the digital age, data is a powerful asset for businesses. With the right tools, companies can harness this data to make informed decisions, improve customer experiences, and drive growth. One of the essential tools in this data-driven…

Waterfall advertising is a method used in the digital advertising ecosystem to serve ads in mobile apps and websites. While newer techniques like programmatic advertising have gained popularity, the waterfall model remains an important…

In the dynamic world of mobile applications, monetization is a crucial aspect that developers must master to ensure their app's sustainability. One of the most effective strategies to boost ad revenue is app mediation. This article will…